Tech

Facebook properties Experiences a Decline in Consumption Rate By 7%
Facebook properties Experiences a Decline in Consumption Rate By 7%

Facebook properties Experiences a Decline in Consumption Rate By 7%

As we all know, Facebook is a social media platform used by everything. Facebook has been through the initial, growth, and the maturity level. It has experienced much maturity. Every existent person on Earth has his or her account on Facebook. Some are using it for communication purposes, others for networking, and majority of brands and businesses have been using Facebook for marketing. But in the previous year, Facebook has experienced a slight decline in its consumption rate by the users. According to a recent research made by the pivotal Research Group and the report made by the Fast Company, it is concluded that all the Facebook properties that includes the Facebook itself, WhatsApp, Facebook Messenger, and Instagram has experienced a decline in engagement of the users by 7%. Facebook is still being used by a lot of people, but the website engages less users. According to the reports by the Fast Company, the average per person consumption rate has dropped by 20 percent. The overall consumption of the platform during the past year has experienced a decline by 16.5 percent and today in the recent times it has declined by 14.3 percent. But that doesn’t make Facebook less known or recognized by its users. Even today after all this decline in the consumption rate, Facebook is still known as the most famous platform that is used for multiple purposes. Be it for conversing, communication, interacting with other people or businesses, or for marketing, Facebook is always going to be the top choice. Apart from the consumption issues, Facebook is also facing some business related issues. According to Elizabeth Denham who is the Information Commissioner in UK says that Facebook needs to change its business and policies, and devise or design such policies that helps it build trust of the users. The Commissioner suggested it should work on the privacy policies, and it should adopt strategies that keeps the personal data of the users safe. Due to the lack or decline in the consumption and other issues related to the handling of the personal data, Facebook needs to worry about…

Continue reading

Testing of top trending features such as reactions and stories in the LinkedIn platform

Testing of top trending features such as reactions and stories in the LinkedIn platform

There are rumors going around regarding LinkedIn, this social media platform which is known for job seeking and business related aspects. LinkedIn is also one of top social media platforms. The rumors are that this social media platform has been testing the top trending features which is the stories and the reactions feature. As these features are widely being adapted by almost all the top social media platforms like Facebook, Snapchat, Instagram, WhatsApp and Messenger. There are different reports showing that LinkedIn has been performing different tests on adapting these features, it is not confirmed. It can be true in terms of testing but still that will not mean that feature will be launched by the company. Reports showed that LinkedIn is working on their own reactions which will be related to more in a professional way like according to the report reactions will be; like, support, insightful, clap and hmm. This shows that LinkedIn can be of thinking of releasing their own set of features like Facebook. LinkedIn redesigned its whole platform making it look more like Facebook which is good as it makes itself more compatible with the mobile platform. According to the reports LinkedIn is making its platform better for the students and the communities to have a good experience while engaging with each other on different topics and trends. This experience can be improved by bringing in the stories feature which will be a good option to test out in this social media platform for users. It is still not confirmed yet that LinkedIn is just testing out the feature or they are really looking for it to be launched. Still these type of features will make the platform a more engaging platform especially for the young generation as this type of audience has already experienced these type of features almost in all social media platforms. Adapting these features will be a good move from the LinkedIn platform. Just like Pinterest did with its platform making it look like Instagram which make their platform a more compatible with the mobile phones and also improved the engaging…

Continue reading